This Privacy Policy explains how iYuhui Golf (“we”, “us”, or “our”), operated at ai666.uk, collects, uses, stores, and protects your personal information when you visit our website or purchase from us. We are committed to protecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect the following categories of personal data:

• Identity data: first name, last name
• Contact data: email address, telephone number
• Delivery data: shipping address, billing address
• Transaction data: details of products you have purchased
• Technical data: IP address, browser type and version, time zone, cookie data
• Usage data: information about how you use our website
• Marketing data: your preferences in receiving marketing from us

2. How We Use Your Information

We use your personal data for the following purposes and on the following legal bases:

Purpose	Legal Basis
Processing and fulfilling your orders	Contract performance
Managing your account and order history	Contract performance
Sending order confirmation and shipping notifications	Contract performance
Responding to customer support enquiries	Legitimate interest
Fraud prevention and security	Legitimate interest / Legal obligation
Sending marketing emails (with consent)	Consent
Website analytics and improvement	Legitimate interest

3. Cookies

We use essential cookies to operate our website (shopping cart, session management) and analytical cookies to understand how visitors use our site. You can control cookies through your browser settings. Disabling cookies may affect some website functionality, including the shopping cart.

4. Data Sharing and Third Parties

We share your personal data only where necessary:

• Payment processors (e.g. PayPal, Stripe) — to process your payment securely. We do not store your full card details.
• Shipping partners — to deliver your order (name and delivery address only).
• Email service providers — to send transactional and marketing emails.
• Legal authorities — where required by law or court order.

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

5. Data Retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations:

• Order and transaction records: 7 years (legal/tax requirement)
• Customer account data: until you request deletion
• Marketing preferences: until you unsubscribe
• Technical/analytics data: 26 months

6. Your Rights

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — request correction of inaccurate or incomplete data
• Erasure — request deletion of your data (“right to be forgotten”)
• Restriction — request we limit how we use your data
• Portability — receive your data in a structured, commonly used format
• Object — object to processing based on legitimate interests or for direct marketing
• Withdraw consent — at any time where we rely on consent

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.

7. Security

Our website uses SSL/TLS encryption (HTTPS) for all data transmission. Payments are processed by PCI DSS-compliant payment processors; we never store full payment card details on our servers. We implement access controls, regular security monitoring, and follow industry best practices to protect your data.

8. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page indicates when it was last revised. We encourage you to review this policy periodically.

9. Contact

For any privacy-related questions or to exercise your rights:
Email: [email protected]
Response time: Within 30 days